“ Daily newspaper circulation fell a record 10.6% in the six months ended in September to an average of 39.1 million copies, representing a 38% drop from an all-time peak of 63.3 million in 1984. Circulation now is lower than it was prior to World War II. Because the nation’s population has more than doubled in the post-war era, the percentage of households buying newspapers has plunged. Newspapers today are purchased on average in only 33 out of every 100 American households, as compared with 98 homes in 1970 and 53 households as recently as 2000. Details are in the table below.
October 27, 2009
