Transnets Tumblelog

"[Do you need a Chief Culture Officer?] McCracken (Flock and Flow), a research affiliate at..."

Sat, 21 Nov 2009 17:32:48 -0800

“[Do you need a Chief Culture Officer?] McCracken (Flock and Flow), a research affiliate at Convergence Culture Consortium at MIT, argues that every company needs a chief cultural officer to anticipate cultural trends rather than passively waiting and reacting. CCOs should have the ability to process massive amounts of data and spot crucial developments among an array of possibilities; they will be able to see the future coming, no matter which industry they serve, and create value for shareholders, move product, create profit and increase the bottom line. McCracken provides an impressive list of individuals deeply connected and in tune with the zeitgeist including Steve Jobs, A.G. Lafley, Mary Minnick, Joss Whedon and Johnny Depp—who fought Disney in order to create a campy male lead in the Pirates of the Caribbean movie—as well as such corporations as Starbucks and Nike that have “refashioned culture.””

- Chief Culture Officer - creating a living, breathing corporation

"[THe alleged “death of the internet”] In the end, the song remains the same: of course..."

Fri, 20 Nov 2009 13:36:31 -0800

“[THe alleged “death of the internet”] In the end, the song remains the same: of course the Internet has issues, but some kind of network-killing “exaflood” hasn’t materialized in two years and doesn’t look about to wreak devastation on the Internet in the near future. What we have instead is declining traffic growth rates in mature markets, and big boosts to access line capacity (for Verizon and the cable operators, at least), plenty of bandwidth in the core—all on a network that has generally been neutral for decades.”

- The Internet is about to die. Literally die!

"[2types of OS] If you’ve followed my thinking about Web 2.0 from the beginning, you know that..."

Fri, 20 Nov 2009 12:34:30 -0800

“[2types of OS] If you’ve followed my thinking about Web 2.0 from the beginning, you know that I believe we are engaged in a long term project to build an internet operating system. (Check out the program for the first O’Reilly Emerging Technology Conference in 2002 (pdf).) In my talks over the years, I’ve argued that there are two models of operating system, which I have characterized as “One Ring to Rule Them All” and “Small Pieces Loosely Joined,” with the latter represented by a routing map of the Internet. The first is the winner-takes-all world that we saw with Microsoft Windows on the PC, a world that promises simplicity and ease of use, but ends up diminishing user and developer choice as the operating system provider. The second is an operating system that works like the Internet itself, like the web, and like open source operating systems like Linux: a world that is admittedly less polished, less controlled, but one that is profoundly generative of new innovations because anyone can bring new ideas to the market without having to ask permission of anyone.”

- The War For the Web - O’Reilly Radar

"[A problem with social media] Here’s my other problem with “social media” as it shows up in too many..."

Fri, 20 Nov 2009 12:32:46 -0800

“[A problem with social media] Here’s my other problem with “social media” as it shows up in too many of the 103 million results it currently brings up on Google: as a concept (if not as a practice) it subordinates the personal.
[…]
Markets are built on the individuals we call customers. They’re where the ideas, the conversations, the intentions (to buy, to converse, to relate) and the money all start. Each of us, as individuals, are the natural points of integration of our own data — and of origination about what gets done with it. Individually-empowered customers are the ultimate greenfield for business and culture.”

- Doc Searls Weblog · Beyond Social Media

"[Chrome operating system] Google is not trying to build a better version of Windows. Instead, it is..."

Fri, 20 Nov 2009 10:20:11 -0800

“[Chrome operating system] Google is not trying to build a better version of Windows. Instead, it is aiming to shift users toward its vision of “cloud computing,” a model in which programs are not installed on a PC but rather are used over the Internet and accessed through a Web browser. In Google’s approach, a user’s data will also reside on servers across the Internet, rather than on their PC. Most PC users already rely on cloud computing, using their Internet browsers to access things like e-mail, photo albums and digital maps. “Hundreds of millions of users are living on the cloud,” said Sundar Pichai, a vice president for product management at Google in charge of Chrome. Every program that users enjoy on their PCs today, Mr. Pichai said, will soon be available as a Web application. “The trend is very, very clear,” he said. While Microsoft and others say they believe that cloud-based programs will coexist with traditional PC software, Google has often said that Web applications will replace all desktop software, another area that Microsoft dominates. Machines running the Chrome operating system, which initially will be limited to lightweight, portable computers known as netbooks, will not run any desktop applications other than the Chrome browser.”

- Google Offers a Peek at the Chrome Operating System - NYTimes.com

"[A political and social issue] the web’s victory over the proprietary networks that have been..."

Wed, 18 Nov 2009 23:27:44 -0800

“[A political and social issue] the web’s victory over the proprietary networks that have been built on top of it is not inevitable — it’s going to take lots of hard work. And right now, it’s not just the attention that’s disproportionately lavished on proprietary platforms that want to undermine the open web, it’s the money too. We’ll have to turn those strengths into weaknesses if we’re going to undo the trend towards disempowerment and centralization that’s going on right now. This, for me, is a social issue, a cultural issue, and a political issue, not just a technological issue. Perhaps we need to speak of it that way more often, to make the stakes clear.”

- The Web in Danger - Anil Dash

How to Use Tumblr, Posterous & Other Light Blogging Services

Tue, 17 Nov 2009 21:25:11 -0800

How to Use Tumblr, Posterous & Other Light Blogging Services

Everything Bad About the Web Was Once Said About Television

Tue, 17 Nov 2009 21:22:26 -0800

Everything Bad About the Web Was Once Said About Television

Clay Shirky: Let a thousand flowers bloom to replace newspapers; don’t build a paywall around a public good » Nieman Journalism Lab

Tue, 17 Nov 2009 21:20:59 -0800

Clay Shirky: Let a thousand flowers bloom to replace newspapers; don’t build a paywall around a public good » Nieman Journalism Lab

The Only ‘Journalism’ Subsidy We Need is in Bandwidth

Tue, 17 Nov 2009 21:19:00 -0800

The Only ‘Journalism’ Subsidy We Need is in Bandwidth

"[End-to-end principle and journalism] The Net employs a principle called end-to-end. Among other..."

Tue, 17 Nov 2009 21:17:48 -0800

“[End-to-end principle and journalism] The Net employs a principle called end-to-end. Among other things, it assumes that the bulk of intelligence is at the ends of the network — with people and the devices serving them — rather than in the middle, where the phone companies used to be, back when they thought, as old-fashioned formerly modern industrial companies, that most of the network’s intelligence should reside, and make decisions for us. This principle provides an environment for creation and contribution that is radical, profound, and beyond huge. It’s as big as the invention of movable type, or maybe bigger. Or maybe an exposive expansion of it. In any case, it’s the new environment. It helps us pick up where The Enlightenment left off, and gives us endless ways to start carrying those old principles forward again. It supports dynamism out the wazoo, both for individuals and for whatever collections they form. Which brings us to journalism.”

- Doc Searls Weblog · Toward post-Journalism journalism

"[Cellphone pricing madness] understanding the psychological nuances of how a price plan affects..."

Tue, 17 Nov 2009 21:10:37 -0800

“[Cellphone pricing madness] understanding the psychological nuances of how a price plan affects customers’ behavior is at least as important to running a cellphone company today as knowing how radio waves spread over a city. Those high charges for going over your allotted minutes, for example, are designed to cause you enough pain that you will switch to a plan with a higher regular fee.”

- Looking for a Method in Cellphone Price Madness - NYTimes.com

"[Phases of technology adoption] hyperbole > resistance > institutionalisation >..."

Tue, 17 Nov 2009 21:05:11 -0800

“[Phases of technology adoption] hyperbole > resistance > institutionalisation > transformation > normalisation”

- Twitter is tomorrow’s email… technology adoption in organisations « BASIC CRAFT

Approaches to Information and Communication Literacy

Tue, 17 Nov 2009 20:59:09 -0800

Approaches to Information and Communication Literacy

"[Market your business on Facebook] For most businesses, Facebook Pages (distinct from individual..."

Tue, 17 Nov 2009 19:29:49 -0800

“[Market your business on Facebook] For most businesses, Facebook Pages (distinct from individual profiles and Facebook groups) are the best place to start. Pages allow businesses to collect “fans” the way celebrities, sports teams, musicians and politicians do. There are now 1.4 million Facebook Pages and they collect more than 10 million fans every day, according to the site. Businesses can easily create a Web presence with Facebook, even if they don’t have their own Web site (most companies still should maintain a Web site to reach people who don’t use Facebook or whose employers block access to the site). Businesses can claim a vanity address so that their Facebook address reflects the business name, like www.facebook.com/Starbucks. Facebook pages can link to the company’s Web site or direct sales to e-commerce sites like Ticketmaster or Amazon.”

- Small-Business Guide - Marketing Your Business With Facebook - NYTimes.com

"[Google buys AdMob Advertising] By owning iPhone advertising, Google, who’s behind the best OS..."

Tue, 17 Nov 2009 19:14:08 -0800

“[Google buys AdMob Advertising] By owning iPhone advertising, Google, who’s behind the best OS challenging the iPhone, is a tough trojan in the iPhone. They have a massive power, since they own the second most important revenue chain that feed the app developers, after Paid apps (owned by Apple). They also own key estates and very soon data intelligence about apps that will place them at the level of second brain on the iPhone ecosystem after Apple. They can also, although i doubt the do-no-evil company moves that way, push iPhone users to their own apps, or why not to other android-powered devices.”

- OurielOhayon

"[Transmedia] What is particularly unique about Korean mobile culture is the continuing emphasis on..."

Tue, 17 Nov 2009 17:13:19 -0800

“[Transmedia] What is particularly unique about Korean mobile culture is the continuing emphasis on the potential of mobile phones as ‘screen’ media. It is not surprising phenomenon considering the weight of ‘screen’ related - all dimensions of hardware and software - industries in Korean society. I would like to illustrate how the mobile screen is positioned in the flux of these transmedia experiments across new and old media in a culturally specific way through the case of Click Click Rangers: aka Mobile Rangers, an entertainment program on channel MBC in Korea.”

- Confessions of an Aca/Fan: Archives: Click Click Ranger: A Transmedia Experiment for Korean Television (Part One)

"[Not paying for online news] Americans, it turns out, are less willing than people in many other..."

Tue, 17 Nov 2009 13:44:28 -0800

“[Not paying for online news] Americans, it turns out, are less willing than people in many other Western countries to pay for their online news, according to a new study by the Boston Consulting Group. Among regular Internet users in the United States, 48 percent said in the survey, conducted in October, that they would pay to read news online, including on mobile devices. That result tied with Britain for the lowest figure among nine countries where Boston Consulting commissioned surveys. In several Western European countries, more than 60 percent said they would pay. When asked how much they would pay, Americans averaged just $3 a month, tied with Australia for the lowest figure — and less than half the $7 average for Italians. The other countries included in the study were Germany, France, Spain, Norway and Finland.”

- About Half in U.S. Would Pay for Online News, Study Finds - NYTimes.com

"[Volunteers building Mpas] Like contributors to Wikipedia before them, they are democratizing a..."

Tue, 17 Nov 2009 13:42:48 -0800

“[Volunteers building Mpas] Like contributors to Wikipedia before them, they are democratizing a field that used to be the exclusive domain of professionals and specialists. And the information they gather is becoming increasingly valuable commercially. Google, for example, sees maps playing a growing strategic role in its business, especially as people use cellphones to find places to visit, shop and eat. It needs reliable data about the locations of businesses and other destinations. “The way you get that data is having users precisely locate things,” said John Hanke, a vice president of product management who oversees Google’s mapping efforts. People have been contributing information to digital maps for some time, building displays of crime statistics or apartment rentals. Now they are creating and editing the underlying maps of streets, highways, rivers and coastlines.”

- Everyman Offers New Directions in Online Maps - NYTimes.com

"[journalisme payé par le public] Les frais engagés par la journaliste Lindsey Hoshaw pour réaliser..."

Sun, 15 Nov 2009 22:48:15 -0800

“[journalisme payé par le public] Les frais engagés par la journaliste Lindsey Hoshaw pour réaliser son reportage ont ainsi été réglés par des centaines de donateurs, via Spot.Us, qui se définit comme “un projet à but non lucratif visant à être pionner du journalisme +payé par la communauté+”. Selon son site internet, Spot.Us permet au public “de lancer des enquêtes avec des donations qui peuvent être déduites fiscalement sur des sujets importants et peut être négligés”.”

- Le New York Times innove en publiant l’article d’un pigiste “payé par le public” | France 24